FAQ. BLACKPINK also has deals with Pepsi, Samsung, Shopee, the Philippine telecommunications company Globe Telecom, Adidas, the luxury hotel and resort Paradise City, haircare brand Mise-En-Scne, Sprite Korea, and more. Each product is housed in sleek packaging that looks just as good on your vanity as it does on your skin. I did not want it to be about me, or my stage makeup or my red carpet makeup necessarily, even though I have worn these products on stage and red carpets," Gaga told Allure. But it seems, nowadays, leasing out their face (or hair or body) simply isn't enough for some of the more aesthetically eager and ambitious celebrities. The top competitors of Adidas are Nike and Puma. The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram. The original influencers actors and musicians have lent their faces (and hair and bodies) to countless ad campaigns for beauty brands. Midnight Shadows Lustrous Liquid Eyeshadow, Hydrating Co-Wash Cleansing Hair Conditioner, Haus Labs' Hy-Power Hy-Power Eye, Cheek & Lip Pigment Paint, Hey Humans Naturally Derived Body Lotion in Banana Aloe. As if conquering the pop-music and fashion worlds wasn't enough, Victoria Beckham has become a beauty superstar, too. CINCINNATI Procter & Gamble Co. has signed up singer and actress Selena Gomez as an ambassador for its Pantene hair care brand. Style + Culture, delivered straight to your inbox. We're all happy to see Selena Gomez not only surviving but thriving after she revealed details about her fight with lupus earlier this year. Here are Brands endorsed by Leonardo DiCaprio. JVN Hair launched in August 2021, with four collections each meant to target a different hair concern, like damage or hydration. Must "Beauty doesn't have to be defined by a like or a comment, or your body," she told Allure shortly before the brand's Sephora debut. Star Product: "Lightweight and flexible, the Revive & Brighten Eye Masque patches ($52) adhere nicely, almost like a second skin, and provide an instant cooling effect that feels just plain lovely," says Allure contributor Rebecca Dancer. Ive always loved using Pantene, so Adidas signed Selena Gomez as its global brand ambassador for the NEO label in 2015. Puma also shared a behind-the-scenes video, which Gomez shot in between photoshoots. The comments below have not been moderated. UNICEF Ambassador Selena Gomez is starting off the new year with the ultimate fte. S'Able Labs (Elba's backwards) is couple Idris and Sabrina Elba's first baby together. The actress-turned-singer boasts 152million Instagram followers, earning the crown of most followed individual on the platform in 2018; she has since been overtaken by Cristiano Ronaldo and Ariana Grande. Star Product: Allure commerce writer Jennifer Hussein tried the entire "Modern Essentials" line and raved about the Blush Divine Radiant Lip and Cheek Color: "I can fully admit that I'm a convert to this balmy blush. The net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021. It immediately won over the hearts and hair follicles of folks who get easily bored with brown and blonde shades and want to take matters into their own hands. Selena became a brand ambassador in 2017 for Puma. ", To say 2021 was a big year for Halsey would be an understatement. She is known for her performances in movies such as Another Cinderella Story, Ramona and Beezus, Monte Carlo, Spring Breakers, Getaway, The Fundamentals of Caring, The Dead Dont Die, A Rainy Day in New York, etc. That candidness combined with quality products that have made makeup feel fun again and not like a high-pressure pursuit of some ever-changing, impossible standard has made the collection a huge hit. Your billing info has been updated. Star Product: Allure news editor Nicola Dall'Assen says the application process for the About-Face Shadowsticks ($21 each) is nearly as fun as the colors and resulting looks. Success! In 2016, Puma signed Kylie Jenner with a partnership deal that includes an exclusive sneaker collaboration. Selena Gomez is known to charge over $550,000 per endorsement post on Instagram. Since its launch, JVN has entered retailers like Sephora and is earning accolades all over Instagram and TikTok. PUMAhas changed the game when it comes to the mash-up of athletic wear and fashion. Selena Gomez has joined a whole new family: the Puma fam, that is. It helps to prevent," Ciara explains to Allure. BLACKPINK's success does not stop there. "I love a really good detangler because my hair has gone through so much thrashing," she says. Selena has a big influencer score of 93, owing to her humongous fan following. The company has its headquarters in Manhattan, New York and is a major subsidiary of Tapestry, Inc. Coach has over the years built a strong presence in the U.S., as it currently has more than 1,000 Coach Stores in North America alone. About Selena Gomez Selling more than 145 million singles worldwide and over 25 billion global streams it's safe to say Selena has achieved great success as a iPhone users claim Apple is trying to TRICK them into Are YOU at risk of being cancelled? The collection includes products for eyes, lips and skin which includes an impressive 48 shades of foundation, which is not seen in other brands. The Broken Hearts Gallery stars Geraldine Viswanathan, Dacre Montgomery, Utkarsh Ambudkar, Molly Gordon, Phillipa Soo, and Bernadette Peters. The company signed Selena Gomez with an unbelievable $10 million deal in 2016. On average, she has a total of 1.1 billion likes on her 1.6k posts on Instagram. Get the latest insights directly to your inbox! The company is known to generate more than $5 billion worldwide sales in 2020. Selena Gomez has also given her voice to a character in The Hotel Transylvania Film Franchise. Star Product: Allure editor-in-chief Jessica Cruel is over-the-moon about TPH's Master Cleanse ($15). Like so many other brands that see and seize on the clear link between skin care and self care, it has wellness undertones but not in the typical way. Reach out at story@startuptalky.com. "We were dedicated to developing the perfect blend of high-quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity," Union said in a statement about the brand's relaunch. The singer net worth is estimated to be over $80 million and is known to charge over $550,000 per endorsement post on Instagram. Also read: PUBG Mobile X Blackpink "Fun Match" Gameplay Show: Date and time revealed. Brand ambassador: Selena Gomez took to Instagram on Sunday to share at-home photos of herself wearing Puma sneakers in her yard Selena became a brand Star Product: Midnight Shadows Lustrous Liquid Eyeshadow ($16). Selena Gomez is the new celebrity ambassador for Pantene, and I think the collaboration is a match made in heaven. She closed her eyes in one picture and smiled while sunlight fell on her face and in another snap tied her shoes. Kim Kardashian's signature greige aesthetic is reflected in her skin-care brand SKKN by Kim, which launched in June 2022. You've successfully signed in. Kardashian's personal favorite is The Exfoliator ($55) because "it's just so powerful, but gentle at the same time.". "Officially a part of the fam @puma #pumapartner," she captioned a photo of herself sporting Puma gear. But factor in the chic packaging and smartly curated options and it's almost irresistible. "Pattern is an extension of a story that I've always told through all the characters that I've played," she told Allure. Stuart Vevers Well so is Pantene: the hair care empire has tapped the singer/actress to be the new brand ambassador. You've successfully subscribed to StartupTalky. As a brand ambassador, she'll be working alongside creative director Stuart Vevers, who is often credited with giving the classic company a fresh rebranding, on a special design project. It's time-efficient," Aniston says. The first chapter was makeup-focused, the second chapter introduced skin care, and the fourth brought complexion products into the mix. In 2014, she started working with stylist Success! Selena Gomez goes behind the scenes at the UNICEF Emergency Response Office, Selena Gomez encourages youth to help children in Sahel food crisis, Selena Gomez performs sold out concert to benefit UNICEF, Selena Gomezs 2nd Annual Charity Concert to Benefit UNICEF, Why UNICEF is the Best Charity to Donate to. Star Product: Fenty Beauty Gloss Bomb ($19) turned Allure editorial assistant Gabi Thorne into a bona fide lip gloss convert. Cox staked her claim with surface cleaners and dish soaps, and has since ventured into hand washes and room sprays, too. Pantene is one of the world's best-selling haircare brands and a major subsidiary of Procter and Gamble. See a behind-the-scenes photo and video from Gomez's first-ever Puma shoot below to see what's in store from the new celebrity brand ambassador. The brand also shared an image of the singer on its own Instagram page. The skin and makeup line launched with the "Modern Essentials," with a roster that includes an exfoliating toner, vitamin C serum, tinted brow gel, and dewy concealer to name a few. See what our editors can't get enough of this month. And despite the fickle nature of the genre and the fatigue that can sometimes outweigh fan enthusiasm, celebrity beauty brands show no sign of slowing. "I think ingredients are so important, specifically thinking about how the past products that I've used have all been primarily focused on styling," she told Allure shortly after joining the Sienna Naturals team for a rebranding. The company has over 11,500 employees worldwide and is available in 110 countries. ", Hair has been a huge part of Taraji P. Henson's life her identity, even as she frequented salons and learned styling techniques from an early age. Serena Williams Is Breathtaking in Fuchsia Gown, Your Privacy Choices: Opt Out of Sale/Targeted Ads. It has only been five years since BLACKPINK debuted but the K-Pop girl group is already one of the biggest in the world. "We've been in development for almost five years," Aniston told Allure at the time of the brand's debut. Welcome back! This is why top brands usually choose the topmost celebrities or pop icons to be their brand ambassador. Get the latest insights directly to your inbox! The debut Amazon-exclusive collection included lip liners, glosses, and shimmery liquid face and eye paints that could help facilitate the often-bold looks that Gaga goes for. As per a report by Forbes, Kylie is known to have earned over 20% of her $18 million earned by endorsing Pacsun and Puma in 2016. The Texas-native has come a long way since her Disney days. Naomi Watts is helping to lead the conversation around menopause in the beauty space and beyond. Through so much thrashing, '' she captioned a photo of herself sporting Puma gear fourth brought products... 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