DYLANA LIM SUAREZ @dylanasuarez (203K), 41. Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. Selena Gomez is honest with her followers, and they appreciate that. His Spanish-language YouTube channel showcases his diverse abilities as a comedian, musician and writer. In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. Why She's Killing It: Tatyana has a stunning photography account that really highlights how amazing the city of Chicago is. 12/07/2021 11:00 AM EST. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. Latina Instagram influencers are important because they provide a voice for the Latinx community on social media. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. Suite 3200 Amplifying brown voices, one story at a time. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. So recalls . Through their videos, Hispanic YouTubers aim to share stories and experiences and talk about topics that resonate with the Hispanic community. Famous Hispanic influencers have the power to sway public opinion and influence behavior. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. Her YouTube channel has reached 1.96 million subscribers, making her one of the most popular Latina YouTubers. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. Rudy Mancuso 8. Unlike other influencers who use their social channels to enhance their personal brand or attract more followers, Ana takes advantage of her online fame to fulfill a desire that goes beyond her love for cosmetics conducting community service outreach and focusing on giving the Honduran community a much-needed representation. Cynthia is passionate about staying socially aware, supporting her community, and giving back. Although Chicago natives and Bears fans, this couple travels the world to find their next adventure. In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. By. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. Willeyrex maintains two YouTube channels where he talks about a variety of games, particularly those related to Metaverses and NFT games. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. Today, Camila is on her way to building her beauty and fashion empire, starting with her clothing line Camila Coelho Collection and then her beauty brand named Elaluz, both of which are huge successes. Do brands usually work with top Latino influencers? Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. Today Negocios Now is the most awarded Latino business publication in the past 10 years. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. JESSICA TORRES @thisisjessicatorres 141K (Top Latin Influencers), 43. Why are top Latino influencers so popular. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. Lele Pons has come a long way from being a content creator on the now-defunct platform Vine to being one of the Top Latin Influencers. In this case, leveraging Latin influencers is one of the best options for brands to reach their target audience. Dulce has also embarked on writing and has published a book titled The Sweet Life.. The campaign aims to directly support entrepreneurs that have been left behind by economic relief programs specifically, women, people of color and undocumented entrepreneurs. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. LUISA FERNANDA @luisafernandaw (17.1M), 4. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. Since becoming a mom, her online space has evolved to include not only content about beauty and fashion but also family life, motherhood, DIY tips, and travel. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. Aside from acting Sofia also runs an eponymous lifestyle brand selling apparel including lingerie accessories beauty products home goods and more. We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. Chicago, IL 60601 With their authenticity, charm, and strong presence in their respective industries, Latina influencers 2022 have become well-respected influencers both in Spanish and English-speaking countries. She also created her Vine account where she started posting short comedy videos that further increased her popularity. Spanish Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, is best known for posting video game content. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. This is particularly true of the Latin population within the United States. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. But before the 1960s, Latinos largely lacked influence in national politics. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. FASHION INFLUENCERS 1. Hispanic YouTubers create content highlighting the Hispanic experience and showcase their culture in an engaging way that resonates with many viewers. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Take a look at some of the great Hispanic artists that have shaped Western art and culture. She serves as Co-Chair of the Association of Latinx Students for Social Justice and also sits on the Housing Committee for the Puerto Rican Agenda. She has a paid partnership with Wholesom Food and has collaborated . Mariale received the Venezuelan Cacique de Oro award for the Best Venezuelan Influencer in 2016. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. A Chicano from San Diego, Martinez is author of Hustle and has been a Breadloaf and CantoMundo Fellow. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. Riccardo Simonetti. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. KIMBERLY GUERRA @badassxbonita 127K (Top Latin Influencers), 44. E-mail oureditor Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Top Chicago, Illinois Influencers. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. Chicago's most powerful Latinos. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. In 2020, she served as director of special projects in the office of public engagement for the Democratic National Convention. Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. By 2025, it will account for 12% of all U.S. buying power. Kimberly Pfaehler, one of the top Latin influencers, better known as Lola, is a Florida-based Latin influencer, blogger, and mom. MICHELLE LEWIN @michelle_lewin (14.9M), 8. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Daisy Marquez 9. She said, We cant wait for them to come to save us . In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. WHINDERSSON NUNES @whinderssonnunes (58.3M), 2. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. 1. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. GERMAN GARMENDIA @germangarmendia (14.2M), 9. On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. 29. . Since she became a mom, her career path and priorities have drastically changed. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). Brands have found that teaming up with top Latino influencers can be an effective way to reach a wide range of potential customers and grow their businesses. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. Hispanic influencers are not only effective at reaching Latin audiences, but they also have a deep understanding of Hispanic culture. Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. Bethany Mota 3. Just like her equally talented and stunning sister, Natalie, Dylana has also made a name for herself in the fashion industry. Organization: Healthy Hood Chicago Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). KIMBERLY PFAEHLER @byohlola 215K followers, 37. From iconic figures like Eva Longoria to contemporary stars like Cardi B, Hispanic influencers in the United States have made their mark on the mainstream stage. Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. Why do brands love working with famous Hispanic influencers? For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. Diana Gutirrez is a news reporter for WCIUs The Jam and understands the importance of unbiased journalism. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. ADRIANA ALEJANDRE @latinxtherapy 106K (Top Latin Influencers), 46. "It's hard to hear an entire people demonized when you know them to be such strong contributors." Check out Riccardo @riccardosimonetti. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. Consequently, he founded Dandy In The Bronx showcasing a collection of clothing that strikes the perfect balance of price and class. Through his dedication and hard work, Dandy In The Bronx has successfully collaborated with groups such as Macys, US Open, EXPRESS, GQ, St. Jude Childrens Research Hospital, Qatar Airways, MakeSpace, and more. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. JILLIAN MERCADO @jillianmercado (266K), 36. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. InCast is willing to act as an exclusive agent influencers with over 1 million followers on Instagram and /or YouTube. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. She also worked as a short film actress and made a guest appearance on the TV talk show Noches con Platanito. Best part of being an influencer: Meeting new people to spread her message. For famous Hispanic influencers, this means not only posting content that resonates with them but also staying transparent about sponsored posts or partnerships they are involved in so that followers know what is coming from them versus from other sources. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. 3. Megan (@meganthemeganerd) 4. 130 E. Randolph St. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. By Victoria Montenegro Caspe September 18, 2020. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Tanya Lozano has activism in her blood. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. Top Latino influencers have become increasingly popular in recent years, due in part to their ability to communicate with a broad and diverse audience. "Design & style to make you smile" - says Will's Instagram BIO. But smaller Latino neighborhoods sprawl across the city and region. Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. Rojas continues to grow her brand as well as her social media presence. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. She put together 200 care packages that were distributed to women in Cuba in very remote areas. Missing Crain's in print? Yuya began her career shortly after winning a makeup contest on YouTube at age 16. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Yes, the lady from the pancake mix was created and served as an ambassador intending to give people someone they can trust or rely on with their breakfast options. The answer is an emphatic yes! Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. CHD Expert, the Chicago-based foodservice database and analytics firm, reported on the Mexican Restaurant Industry Landscape that Mexican food is heavily consumed by Americans . We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. Adrian Alejandre is more than your typical counseling and family therapist. Source: instagram.com. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. Jelian Mercado 10. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. In addition, partnering with top Latino influencers helps convey a message of inclusivity that appeals both to Hispanic audiences and broader audiences alike. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. Maiah Ocando. Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Sasha Merci. Mexican soccer player-turned-YouTuber Gabriel Montiel Gutirrez is also one of the celebrated Latin Influencers. She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. Her recent endeavors also include developing the city-wide Chicago Early Learning marketing campaign. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Civil rights was a hallmark of the Chicano Movement with the goal of empowering the Hispanic community to take part in civil discourse. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. His other works include Vis A Vis (Locked Up) which won several awards at the International Series Festival 2019 hosted by ATV+. Photo by Eric Allix Rogers. In addition, Vera has successfully worked to increase Latino enrollment by ten percent for the Chicago Head Start campaign, and fully enrolling 25,000 children for the Chicago Park District summer day camp. She launched her YouTube channel in 2006 and started uploading makeup tutorials. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. She regularly updates her YouTube channel of 6.99 million subscribers with content ranging from horror, indie, puzzle, or anything that sparks her interest. Daniela (@austrianwithwuff) 10. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. Nahrin (@oncloudnahrin) 2. In August 2013, he founded his company Luque Social Gamer SL. 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