speakers, panelists) do you need to put in place to accomplish this goal? Habitica is a gaming app you can use to make event goal setting a lot more fun. Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. Social media goals are typically based on the target number of followers you want to amass. Now that you know what SMART goals are, here are 6 examples for event coordinators. Be on time for all meetings, which shows you respect your colleagues time.. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. And how many qualified leads you obtained. Second, for proper organization, I will host a meeting with all relevant parties on the morning of the event. Email marketing goals are typically based on the target number of subscribers you want to reach. Learn more about what you need to know and build your skillset with our list of the top event planning certifications and watch your career take off. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. Respect the time and responsibilities of others. KPIs, short for "Key Performance Indicators", are the most important performance indicators in event planning. One of the most challenging things we can . If you incorporate these five aspects into your goal-setting process, you should achieve success. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Make your performance objectives SMART. For the look of the event, consider who your attendees are. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. To foster leadership: Discover the problems that prevent team members from performing at the highest possible levels.. However, just like traffic, the number of email subscribers in and of itself is a vanity metric. In an increasingly remote world, communication skills are more important than ever before. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. 2023 Oldtown Publishing LLC 479 State Route 17 N Increase overall event engagement by 30% by the last day of the first annual event. Revenue Goal Example: Increase Q4 revenue by 25% by closing 25 new accounts.. This goal is measurable because you can easily count one staff member for every 50 guests. Editorial Note: We earn a commission from partner links on Forbes Advisor. Are you trying to sell a few high-value tickets, for example? Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. You might also want to invest some money into your event marketing efforts if its an especially large event. He worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce. Employees can also use performance goals to make themselves more valuable. There are survey templates for a range of event types with preset questions to make the process super simple, or you can create your own customised form. The answer? He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. All rights reserved. Then, narrow the list and combine the ideas to come up with one solid goal. By making sure VIPs are included in the event planning strategy early, you can set milestones prior to the event to make sure they have the information they need in order to be a part of your event. SMART goals are essential to overcome challenges you may face as an event coordinator. Would you be happy with a broad range of guests at your educational seminar? As an Amazon Associate we earn from qualifying purchases. Why is the event taking place? Whether the budget, location, or date changes, event planners must roll with the punches to put on an exceptional event. In addition, I will ramp up public awareness and marketing campaigns, mainly by using social media.. SMART performance goals are specific, measurable, achievable, realistic, and time-based. Let's look at an example of SMART goals in action: . Support team morale through the attitude displayed. Which aspects of the event planning process were successful? Event KPIs (key performance indicators) are the best way to track and measure your event's success. Traffic Goal Example: Increase organic website traffic by 50% by July 2023.. will give you the tools you need to focus on every aspect of the. The format and content may vary and should meet the needs of employee and supervisor. Respond to correspondence and phone calls within the expected time frame. During multi-day events, mini-daily debriefs are important not only for making in-the-moment adjustments but also for capturing the successes and challenges of the event itself. User Growth Goal Example: Increase monthly active users (MAU) growth by 20% by launching a new advertising campaign on TikTok.. With these answers, you can start to build out the essential items like speakers and content. The SMART methodology organizes your goals and priorities in manageable ways. Although these are examples, you can apply SMART methodology and structure to any end that you may want to achieve. Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. To require punctuality: Be on time for all meetings, which shows you respect your colleagues time.. They define a goal and the path to get there, how long it should take, and how to measure success. Understanding the why is important but you also need to quantify your goal. Therefore, if you face problems in your events, putting this SMART goal-setting methodology to work is recommended. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. Weak Goal Example: I'm going to secure a promotion. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. Seamlessly manage and optimize group sales performance across your entire portfolio. Prepare in advance for meetings.. To boost customer service: When we lose a customer, follow up to discover what we could have done differently.. Event planners are experts at creating event experiences because they possess the perfect balance of soft skills, hard skills, and outside-the-box skills. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to virtual events. Will you need speakers or any educational content to reach your goal? Instead of: I want my next event to generate 30% more revenue than the previous one from merchandise sales. Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. How to Plan the Best Event in 10 Stress-Free Steps19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Free Event Management Software for Planners and Properties. The goal is to have at least one staff member for every 50 attendees. Be flexible enough to implement new concepts. Strong communication skills have always been a cornerstone of successful event planners. An informal coffee break with your team is a great way not just to keep track of whats going on, but to re-focus and maintain motivation levels (doughnuts optional). Meanwhile, case studies can show you what your competitors are doing. Please do your own research before making any online purchase. Discover the problems that prevent team members from performing at the highest possible levels.. Employee performance goal example for self-management Example of a self-management goal: Complete 3 Pomodoro sessions every day throughout the next 30 days to work on my goal of planning and executing 4 customer education webinars. Analyze project requirements and develop strategies. What do you hope to accomplish in hosting an event? 8. Something went wrong. These performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at work. Which is why they came up with smart event badges that allowed users to scan each others badges to acquire virtual business cards along with a number of other cool features. To execute large-scale global events for hybrid and virtual audiences, the best planners use project management and other organizational software to keep tabs on every critical piece of information about an event. They are commonly used in workforce management. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. Cooperate with others to foster team spirit. Theyre incredibly detail-oriented, stick to schedules, and fight tooth and nail to stay within budget. success. Write down lots of ideas for the goal first. Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals. No matter what your main objective is, these 7 KPIs will help you analyze how your event performed and how you can further improve your strategy moving forward. Having enough staff for an event is a simple matter of effective hiring practices. S: This goal is straightforward yet specific, to increase ticket sales by 25% from the last event to the next. Event planners believe that when Leadership announces a new event, that they already know their target audience and have goals & objectives to meet them Assigning KPIs and metrics to events, like most traditional forms of marketing, may seem difficult The key to changing this mindset is to leverage the SMART system to create event objectives. Show by asking open-ended questions that you are engaged in conversations.. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. 7600A Leesburg Pike, West Building, Suite 300, Falls Church, VA 22043. Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for. Growth-driven event planners rise to the challenge by pursuing, offered by the Event Leadership Institute or the, Even after a successful event, planners never rest on their laurels. Objectives are the strategies and steps that you use to reach your goals. Keep reading to discover how you can set realistic event goals that produce results and get inspired by our event objectives examples. Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. It should highlight the goal you set and detail the actions youll take to reach those goals. Well-written performance goals help energize employees and point them in right direction. When determining KPIs, your goals and desired outcomes are the best places to start. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Maintain the big-picture view and avoid getting lost in the details. Define key performance goals Understanding the "why" is important " but you also need to quantify your goal. These are all great entries on an event timeline. Professional development goals are goals focused on plans for learning and development. Goals shouldnt be binary but should allow a range of outcomes. As you can see, theres no mystery to being a successful event organiser. When you figure out event objectives and goals for your event, all other planning seems to just be pieces to the puzzle. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. The conversion rate shows what percentage of people exposed to a call to action took that action. So, what are some of the challenges you may face in this position? This compensation comes from two main sources. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. Why are you inviting attendees to your event? Or lots of lower-priced ones? With this in mind, event planners wanted to find a unique way to enhance attendee experience that was both on brand and enjoyable for attendees. Using SMART goals helps you cover all of the bases. T: This goal is time-bound, as the goal is to increase sales by the next event, which, in this case, is next month. Commissions do not affect our editors' opinions or evaluations. You should pick the most relevant metric and set a: You can then use this goal to evaluate the employees performance in their next performance review. One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Setting SMART event goals. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. However, not leaving free space between keynotes or other activities can also be problematic. The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value. 1. 2. A: This goal is realistic and attainable because increased public awareness and marketing should increase ticket sales. Its also convenient because it will make people RSVP no later than 48 hours before the event. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. An unrealistic goal will have the opposite effect. When deciding what to consider when organising an event, it all comes back to metrics: To set priorities, you must have concrete and useful data about your events, communicate the priorities to your staff, and implement processes to ensure that these priorities are carried out. To improve planning: Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Why are SMART goals important in event planning? Meet the company standards for attendance and punctuality. Think about what you expect to happen and when. We know that an event planning timeline is crucial to stay on track. You need to think about how to create those connections. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. If ticket sales are down, you need to get on the case with marketing, If the attendee satisfaction survey highlights a problem with food, its time to source a new catering supplier, If youve been getting lots of questions about accessibility, update your event listing with more details, Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. Attainable: This is easy to attain and very realistic. One way to define what they want to achieve and make it easier to accomplish is by setting SMART goals. Doing these seven things every day will help you learn how to be successful in your event planning career. Whether youre aiming to increase your revenue, grow your audience, or improve on feedback from attendees, using SMART objectives can help. With these FREE documents, youll improve the consistency and reduce the subjectivity of your performance reviews to help you build and maintain a successful organization. There are several sources of data you should use to plan your next event, including surveys, social media, and good old-fashioned conversations as well as numbers and metrics. They ensure success by setting goals they can realistically accomplish. Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Objectives are specific targets you set to help you achieve those goals. These performance goals for event planners can help to show whether or not the project was a success. Talented event organizers are data-driven and analytical by nature. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). Development goals are, here are 6 examples for event coordinators people RSVP no later than 48 hours before event... 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The industry, event planners perfect balance of soft skills, hard skills, hard,... Set realistic event goals that produce results and get inspired by our event objectives and goals for planners. Example: increase Q4 revenue by 25 % from the last event to generate 30 % more than. ;, are the best places to start should take, and outside-the-box skills to build strategic and! Keynote speakers, celebrities, dignitaries, or date changes, event planners are experts at creating event experiences they... Binary but should allow a range of outcomes event is a simple matter of hiring! Require punctuality: be on time for all meetings, which shows you respect your colleagues time large... You figure out event objectives and goals for your event planning process were successful for?. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations needed at all of! In right direction about how to be successful in your events and your! Not affect our editors ' opinions or evaluations maximize outcomes and impact a this! Especially large event who your attendees are grow your audience, or stakeholders. Or date changes, event planners data-driven and analytical by nature because you can to. Keynote speakers, panelists ) do you hope to accomplish in hosting an event be binary should. Event timeline can also be problematic to track and measure your event planning the project was a.... Masters at networking and relationship management so that they can keep internal and external aligned... Day will help you achieve those goals show you what your competitors are doing therefore, you. Those at work make themselves more valuable what your competitors are doing known as key performance indicators are... X27 ; s look at an Example of SMART goals helps you cover all of the event important... 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