Name, image and likeness: It's a whole new ballgame for college sports JAMES DAY Sep 26, 2021 Updated Apr 4, 2022 0 1 of 4 Here is a look at the Reser Stadium scoreboard during Oregon. This new policy allows all NCAA D1, D2 and D3 student-athletes to be compensated for their NIL as of July 1, 2021, regardless of whether their state has a NIL law in place or not. When you think about that, college sports is getting off cheap. Maryland -- Passed: May 2021. June 30, 2021: The NCAA's Board of Directors adopts a temporary rule change that opens the door for NIL activity, instructing schools to set their own policy for what should be allowed with minimal guidelines. Aug. 2, 2020: A group of Pac-12 football players threatens to boycott the season while sharing a list of demands that included giving players a share of athletic department revenue. You may have seen the term "NIL," which stands for "name, image, and likeness.". Whether one sees NIL and the future of athlete compensation as a positive or negative, one thing is certain -- NIL is here to stay. The NCAA rules only prohibit a school or its employees from paying an athlete directly for his or her NIL rights. UpperCut Images | UpperCut Images | Getty Images, NCAA students can now cash in on their name and likeness, Lawrence D. Sprung, founder/wealth advisor at Mitlin Financial, Andrew Graham, founder and managing partner of Jackson Square Capital, Taimur Hyat, chief operating officer at PGIM, Dave S. 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Furthermore, it is crucial to understand how this can influence athletes at predominantly white institutions (PWIs) and historically-Black colleges and universities (HBCUs) differently. Paige Bueckers, the UConn star basketball player, has NIL deals with companies as varied as Gatorade and StockX. The Division I Council formally submitted these proposed changes in November 2020 with plans to put them to a vote in January 2021. #NIL While this policy seems standard, the ability to profit off ones own brand was not always possible. Utah high school athletes are factoring it into their decision for where they'll go to college. Goes into effect: July 1, 2021. Women have thrived in the NIL space, not only earning money, but gaining a platform to advance gender equity in college sports and beyond. Alabama -- Passed: April 2021. Name, Image, and Likeness and Its Ramifications for Student-Athletes, Some student-athletes choose to work with agencies, earned more in compensation and established more deals. College athletes may now profit off of their name, image and likeness and the ruling means students and their families must prepare for a new financial reality. SB 206 might be seen as a model for some, but by no means all, of the more than two dozen statutes that have been enacted by other state legislatures in the intervening months. April 29, 2020: A working group appointed by the NCAA lays out its suggestions for how Division I should change its rules, including details about the opportunities and restrictions for future athlete deals. College Athletics: Name, Image, and Likeness Rights Pros And Cons Of Ncaa Regulations New businesses focused on the marketing rights to the name, image and likeness of college athletes are emerging in anticipation of an NCAA rule change, which has yet to be adopted. Within days after the Supreme Court's decision in Alston last June, the NCAA issued an interim policy statement, suspending rules that had restricted the compensation a student athlete might receive not only directly from her school, but also from third parties, for the commercial use of her "name, image, and likeness" (NIL). Goes into effect: Jan. 1, 2023. Georgia Tech helped organize the endorsement deals and present it to the players, which is the latest example of a school taking an active role in trying to create specific opportunities for athletes to cash in on new NIL rules. Of course, none of that was really true. Last week, the Association presented Congress with a draft of federal name . There are pros and cons to this potential change. While no exact dates have been determined yet, Rep. Anthony Gonzalez has asked the House Energy and Commerce Committee to hold a hearing on his proposed NIL bill. 3 Tennessee suspends baseball coach Vitello, FSU AD: Lagging ACC revenue 'has to change', Huskers volleyball set for outdoors to spike crowd, Projecting the NCAA men's hockey tournament field, College baseball 2023 Golden Spikes Award preseason watch list -- favorites, sleeper picks, Women's college hockey: Top players, key storylines, Frozen Four picks, Men's college hockey: Top teams, best players, Frozen Four picks, U-M's Hutchins, NCAA softball wins leader, retires, A dad's hunt for an Orioles prospect's unique baseball card. Goes into effect: Aug. 28, 2021. Keep in mind, this team does not come without cost. Smart financial habits are not built overnight, so it will be important for the athletes team to help educate them and get them on the right path. Nevada -- Passed: June 2021. While the bill also forbids a college, or a conference or association, to compensate a "prospective" student athlete, presumably meaning a secondary school student, for use of her name, image, or likeness, it otherwise reads like a flat prohibition against any rule that might, for example, prohibit boosters or even colleges themselves from using NIL incentives to retain existing players or to recruit through the transfer portal. Legislative text has not yet been introduced. In just the past year, many schools have begun putting mechanisms in place to attempt to lure in athletes with promises of lucrative NIL contracts. These companies also can often act as marketplaces for student-athletes to find deals and activities. To the contrary, all evidence indicates that NIL has enhanced women's sports and brought more attention to its best and most charismatic athletes. Feb. 4, 2021: Sen. Chris Murphy, D-Conn., and Rep. Lori Trahan, D-Mass., introduce federal legislation that would create a completely unrestricted market for college athlete endorsement deals. The new proposal surfaced after a pair of Senate hearings in June made it clear that a federal law was not imminent. Olivia Dunne, an LSU gymnast with over 6 million social media followers, was reported to have earned over $1 million representing a clothing company. Goes into effect: June 1, 2023. But is it really true, or just a talking point to get Congress involved? Many didn't even want athletes to be able to use their school's logos or copyright marks because that would create a situation where school and athlete were partners in a contract where both were making money. These collectives will have to contend not only with the uncertainties of conflicting state laws and NCAA policies on recruitment, but also with adhering to the conditions under which their exempt status was granted or risk losing that status. And the statement said the NCAA itself would not monitor compliance with state law. Name Image Likeness is produced and edited by Palm Tree Pod Co. . While the same report states that baseball and mens basketball are behind football for most NIL activity, womens basketball is ahead of both sports for NIL compensation, coming in just behind football. It was said that the star quarterback would benefit while the linemen blocking for him would be penniless and upset at the disparity. The NCAA's current legal position and its position on Capitol Hill are most certainly negatives in the NIL space. What is name and image and likeness? Yet further guidance issued in October 2022 detailing the manner in which a college or athletic department might or might not property involve itself in facilitating the activities of NIL collectives expressly disclaimed that it was subject to state law to the contrary. (Photo by Kevin C. Cox - Remote/Getty Images), Name, Image And Likeness: Richard Lapchick | Contributing Writer, ESPN.com, Bilas: Why NIL has been good for college sports and the hurdles that remain, College softball rankings: The top 25 teams in the NCAA this week, Previewing the 2023 college softball season: Players you need to watch, key storylines and WCWS predictions. Name, Image, Likeness ("NIL") or Right of Publicity. Therefore its key for families to make sure they are properly prepared before moving forward with any deals. Coaches said that differing levels of compensation would lead to fights and dissension in the locker room because it just wasn't fair unless everyone was getting the same amount in the NIL space. Goes into effect: July 1, 2021. The NCAA agreed this past summer to allow college athletes to . Before NIL, the choice to remain in college or join the true "pay for play" professional ranks was a black and white, all or nothing decision. Donating Timeshares To Charity: Legal, Tax And Practical Considerations, Supreme Court Rules Delaware Doesnt Have Dibs On Hundreds Of Millions Of Unclaimed Dollars, Supreme Court Rules In Taxpayers Favor On FBAR Penalties. The Sports Biz Network is a community for all. The Nebraska Fair Pay to Play Act of 2020 (the "Act") was approved by Governor Ricketts on July 24, 2020 (Nebraska Legislative Bill 962, 106th Leg., 2nd Sess.) The rapid rise of collectives (including what are being called "booster collectives") in the college sports space has been interesting and revealing. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. They also got a prepaid debit card worth $404 (Atlanta's area code is 404) and the company's 4k streaming device. Thus, NIL is helping student-athletes gain at least a bit of power and respect back to their work and likeness. Early returns seem to show that is not the case. Despite there still being many rules and rights under NIL, which also vary based on the state in which you are a college athlete, NIL policy is a huge step forward in the process of fairly and justly compensating student-athletes. Name, image, likeness laws vary by state, and multiple states, and the United States Congress, have pending laws pertaining to the issue of name, image, and likeness rights for college athletes. Data is a real-time snapshot *Data is delayed at least 15 minutes. All rights reserved 2020. The Impact of Name, Image, and Likeness (NIL) Deals on the NCAA February 9, 2022 By Joe Weber The era of NCAA institutions benefiting from collegiate athletes has ended. The threat of congressional intervention and NCAA litigation is bad for college sports. April 1, 2021: NCAA president Mark Emmert met with three men's basketball players trying to raise awareness -- using the hashtag #NotNCAAProperty -- for what they see as unfair treatment of college athletes. The aforementioned Opendorse report shows which athletic conferences have received the most NIL compensation and activities. Goes into effect: July 1, 2021. Goes into effect: July 2, 2021. Athletes can earn money through product endorsements, social media deals, promotional activities/ services, appearances, autographs, camps, and clinics. The NCAA has asked Congress for help in creating a federal NIL law. More athletes will have opportunities to attend college. The NCAA has been diminished in the NIL saga, creating instability. College athletes may now profit off of their name, image and likeness and the ruling means students and their families must prepare for a new financial reality. Such donations should not be seen as a requirement, but they are most certainly a positive of NIL. With NIL, such questions have largely gone away, and that is a major positive. Additionally, their immediate family members may not have had the time to educate them, either. Multiple schools have already been seen to create sham organizations funded by booster donations to pay athletes. The justice's ruling made it clear that NCAA restrictions -- including on NIL activity -- could face serious legal challenges in the future. Questions about sources of money to athletes have mostly ended thankfully. It enacted the Fair Pay to Play Act in September 2019, allowing student-athletes in the state to start receiving payment for their name, image, and likeness in 2023 (Achen and Abeza 2021).The NCAA reacted with vehement protest, but soon other . NIL stands for Name, Image and Likeness. In the most basic terms, NIL refers to college athletes being allowed to receive financial compensation by profiting from their own personal brand. NIL gives college athletes the right to monetize their name and image and receive profits through doing so. The law will allow college athletes to receive compensation off just that: their name, image . 295K subscribers Subscribe Urban Meyer talks about the pros and cons of the name, image and likeness issue and the impact on recruiting and in the locker room. When Georgia Tech's football players head to a hotel this weekend on the eve of their first game of the season, some of them will be packing a new set of silk TiVo-branded pajamas. In the lead-up to the landmark changes that are now allowing all college athletes to profit from their fame, NCAA stakeholders attempted to strictly limit the involvement schools and their employees could have in arranging endorsements for their athletes. NIL gives student-athletes an increasing amount of power and ability to build their own brand: this is helpful beyond athletics as well. They need to take this opportunity and educate themselves on how to navigate this new financial reality. Obviously these organizations will not have cited as their exempt purpose connecting college athletes with commercial opportunities or recruiting athletes to particular schools. Not everything we have seen emerge in this turbulent Year 1 will last. Connecticut -- Passed: June 2021. The NCAA is currently lobbying Congress for legislation to preempt those differing state laws, and provide a national standard. Jim Cavale, founder of INFLCR, said if you remove football from the equation, transactions or activities disclosed by female student-athletes make up more than 50% of the total for all other sports. Women sports, specifically track and field, volleyball, basketball, soccer and softball, are ranked in the top 10 for NIL activity. Before this ruling, endorsements were allowed at the NCAA, conference, and University level, but individual athletes were seen as amateurs who could not accept money for their performance. It was said early on that NIL would be unfair to female athletes and actually hurt women's sports. Players could. For decades, the NCAA, universities, and colleges earned millions from its amateur athletes' efforts, talents, and performance. Will this lead to schools offering contracts to athletes someday? College athletes are finally able to earn money. We disclaim all liability in respect to actions taken or not taken . Now, just like for everyone else, money can be a factor in an athlete's decision -- but it is not the only factor. One of the main pros to NIL is that student athletes no longer need to choose between the need to make money and their athletic endeavors and dreams. Which 16 teams should you buy or fade ahead of March Madness? Twenty-nine states have NIL laws in place. Pros (and cons) rise as NCAA athletes win NIL rights Dunne deal: With name, image and likeness restrictions on college athletes lifted -- and social media changing the playing field -- LSU gymnast Olivia Dunne is poised to become one of the richest brands in all of sports. You may opt-out by. Goes into effect: July 1, 2021. This includes companies that find NIL deals for athletes and help them with legal and safety questions. How to Succeed with NIL: Name Image Likeness Workshop featuring Pat Curran & Tim Curran at our July 2022 NIL Workshop. Goes into effect: June 30, 2021. Goes into effect: Jan. 1, 2023. College athletes risk their bodies, and their future athletic careers, playing for a college sports team, and before NIL, they received no compensation or incentive to do such beyond an education. Without planning for the tax implications, there is no way to know the amount of money that would be available to the athlete for planning other aspects of their lives. While we know this is true for some student athletes, and less true for others, NIL may change athletes' perspectives on coming to college to play sports. 2023 MLB draft rankings 1.0: Which SEC slugger is No. As much as the sponsor is resting their reputation on the shoulders of the athlete, the athlete is also putting their reputation on the line for the sponsor. Urban Meyer offers his takes in the latest Urban Analysis. Within days after the Supreme Court's decision in Alston last June, the NCAA issued an "interim policy statement," suspending rules that had . Grand Canyon University. However, the prospect of NIL deals heavily favors large schools with connections, vast alumni booster communities, and television contracts. Non- revenue-generating sports will have fewer opportunities. Illinois -- Passed: June 2021. Michigan -- Passed: December 2020. Due to racist beauty standards and long lasting white supremacist ideals in the US, white women are held as the norm and the beauty standard. So odd that it is likely untrue. Given the newness of the NIL policy change, it is hard to know what inequities and disparities will emerge. From a capitalist standpoint, working with female athletes in NIL deals can offer opportunities that working with male athletes does not. From July 1, 2021 until July 15, 2021, student-athletes must disclose any name, image and likeness activities as soon as practicable. After finalizing her contract, Howell commented, Im very fortunate to be able to be at the top right now while this came out, while the name, image, and likeness came out. Pros and Cons of Paying Student Athletes Brad Smith | Oct 29, 2019 The NCAA's decision to allow student athletes to benefit from their own name, image and likeness is such a 180 from their previous stance that it's difficult to believe that it's true. 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